WILLIE BANKS
“An Investment in Success”


When you mention the name Willie Banks, many things come to mind. Sports enthusiasts remember Banks as the world-record-holder in the triple jump event from 1985-1995 and as a three-time U.S. Olympian in 1980, 1984 & 1988. International Olympic Committee members and sports marketing executives acknowledge Banks as a foremost Olympic consultant who has represented cities and
TOM MILLS’

“OLYMPIAN HEROES™” co-creator Tom Mills has been instrumental in the activities of Olympians since 1982. In the fall of that year, Mills’ marketing firm, Track Record Enterprises (“TRE”) became the exclusive marketing representative of the Southern California Olympians (“SCO”), the world’s largest regional Olympian alumni organization & the SCO’s Koroibos Foundation, Inc.
corporations interested in becoming involved in the Olympic Movement. U.S. Olympians who competed at the 1996 Centennial Olympic Games in Atlanta remember Willie’s name because he provided them with a “once in a lifetime” living experience in the Olympic Village during the Games as the Deputy Director of Athlete Services for the Village.

Banks has acquired unique credentials both on and off the field since his arrival as a triple jump phenomenon at UCLA in the 70’s. Banks competed all over the world as an elite triple jumper and has held an impressive array of executive positions at leading companies within and outside of the Olympic Movement since 1980. A few of these positions include his work as:

An ABC Radio Sports Expert Commentator for the 1984 Los Angeles Olympic Games.
An International Goodwill Ambassador for the Goodwill Games in Moscow.
Professor teaching law & sports at Chukyo University in Japan (Banks is fluent in Japanese).
A Deputy Venue Director for the 1994 World Cup at the Rose Bowl.
Banks’ three-year stint as the Director of Athlete Services in the Olympic Village at the 1996 Centennial Olympic Games in Atlanta (Banks managed a professional staff of 60 employees and a volunteer staff of 1,600 in this position).
President of HSJ, Inc. a privately held company that oversees Banks’ consulting, event & special marketing projects such as the Olympian Heroes Series™. HSJ’s Olympic consulting includes Banks’ work with cities interested in becoming involved
in the Olympic Movement.
Exclusive sales representative for the territory of Japan for Montreal-based Field Turf, Inc. The Tokyo Dome Stadium (Home of the Tokyo Giants) was a recent client of Banks that just installed the Field Turf artificial surface.

In addition, Banks has received a number of sporting accolades during his illustrious career that include:

His 1999 induction into the U.S. Track & Field Hall of Fame.
His being named the U.S. Track & Field Olympic Captain in 1988 in Seoul, Korea.
Being named the United States Olympic Committee’s “Sportsman of the Year” in 1986.
Banks receiving of the “Jesse Owens Award for Most Outstanding Track & Field Athlete” in 1985.
From 1982-1984, Mills made the arrangements and supervised more than three hundred events, promotions and programs that involved hundreds of Olympians and many of the official sponsors, suppliers and licensees of the 1984 Los Angeles Olympic Games. Often, TRE provided Olympians as emcees and/or VIP’s for charity fund-raising events that contributed to the charities’ ability to raise funds.

In 1985, TRE made the initial arrangements for Billy Mills to become the national spokesperson and chairman of Christian Relief Services’ “Running Strong For American Indian Youth” charity project. To date, this organization has raised millions of dollars in funding and in-kind donations for Native American programs in the U.S. and Billy Mills continues in this vital role today.

Once again, in 1994, Mills again represented the Southern California Olympians’ organization in its regional activities in support of the 1996 Centennial Olympic Games. TRE was involved with more than sixty events and projects that again involved official sponsors of the Games but also such organizations as the Los Angeles Mayor’s Office, the Los Angeles Times in both Los Angeles County and Orange County and charities such as United Way.

In addition, Mills coordinated more than 100 Olympian interviews for “The Olympic Report”, a nationally syndicated radio feature that was hosted by Olympic Champion Bruce Jenner. Also, Mills spent three weeks on site during the Centennial Olympic Games making the arrangements for more than 350 Olympian appearances at Nissan’s “Rings of Fame” exhibit near Centennial Park.

As a result of his twenty years of involvement working in support of Olympians, Mills considers scores of Olympians among his friends. This “track record” of Olympian support has enabled him to successfully work with celebrated Olympians for such projects as the “Hollywood Squares’ 2000 Salute to Olympic Champions” (TRE served as exclusive Olympian consultant) and numerous other events and programs.

Mills is a 1980 graduate of Loyola Law School in Los Angeles and is a former college football player. He is excited about the prospect of inspiring others with the stories of these great heroes.